Marketing Workshop

I am going to be making a college prospectus and I've been giving these tips to make it.

Who the target audience is for the prospectus - 14-19 year olds,older students and adults. You also have to check for gender, to make sure it applies for both females and males. Make sure the font and text size is suitablbe for thoes with reading disabilities.
In the pictures use a range of different ethnic groups so that it looks appealing to thoes are interested.
To make sure there is a "house-style". Making sure that the theme of the prospectus is the same throughout each issue i.e colour, text, layout ect.